The Agency

  
 

TOBIN & Associates, headquartered for nearly a decade in New York City, operates from offices in Sonoma, CA, in the heart of California’s wine country. Since its inception, TOBIN & Associates has maintained a business philosophy of working for a limited number of clients at any one time and providing a clear transition path for clients to create or enhance in-house expertise.

Tobin’s personal business history includes senior corporate communications positions with major global corporations, including Heublein Inc. (California wine unit); MCI Communications (as corporate spokesperson); American Express (head of North American public relations) and First Data Corp (SVP of Corporate Communications).

He began his career as a journalist with the Palo Alto (CA) Times and later at the San Francisco Chronicle.

He has directed communications activities for IPOs involving First Data Corp, MoneyGram Payment Systems, The Sabre Group, and ANC Car Rental.

He also services clients in cooperation with Hamilton Ink PR and Big Cat Advertising. He is also a ghostwriter for business executives and was the editor and agent for a recently published book about Mrs. Rosa Parks (“Rosa Parks Beyond the Bus”).


Gary Tobin

Gary Tobin, principal of TOBIN & Associates, has spent more than two decades in the corporate communications and marketing world. His background includes senior corporate communications positions with Heublein Inc. (California wine unit); MCI Communications (as corporate spokesperson); American Express (head of North American public relations) and First Data Corp (SVP of Corporate Communications). He began his career as a journalist with the Palo Alto (CA) Times and later at the San Francisco Chronicle.

He has directed communications activities for IPOs involving First Data Corp, MoneyGram Payment Systems, The Sabre Group and ANC Car Rental. Among the clients for whom he was principal consultant have been Conectiv (an East Coast public utility), MoneyGram Payment Systems, Nortel, Shandwick-NY, the U.S. Department of Treasury (US Savings Bonds/Tbill retail sales program), WinStar Communications and Worlds.com (a 3D ISP).


 Gary Tobin





Lisa Max

Lisa Max, founder of GoSolarMarin, is the director of community initiatives for TOBIN & Associates.  With a diverse business and nonprofit background, Max monitors and manages community programs for nonprofits, NGO’s and businesses.
 
Prior to joining the firm in 2015, Max founded GoSolarMarin in 2007 and turned it into the largest community solar project in California history over the next three years.  As a result of her efforts, nearly 200 homes and businesses adopted solar power for their energy needs as she created a competitive bidding process which produced a reduction in system costs of up to 35 percent.

Previously, she was a member of the San Rafael Chamber of Commerce Green Committee and was named the 2009 Green Entrepreneur of the Year for her GoSolarMarin work by the Marin Green Business Forum.  She has also been recognized as a Second Half Champion by Wells Fargo Financial Advisors.

Before moving to California, Max worked as a commercial real estate broker with HelmsleySpear Real Estate in New York and owned several properties as well as StorLockNY, Inc. Her ability to work through the arcane regulations of New York City also were instrumental in turning  a “dirt pile” in Manhattan’s Union Square  into  a landmarked and city-maintained dog park.

She currently does volunteer work for the Sonoma Community Center where she creates pottery that is sold at fundraising events where all the proceeds are given to the Center.

 



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