The Agency

  
 

TOBIN & Associates, headquartered for nearly a decade in New York City, operates from offices in San Rafael, located 10 miles north of San Francisco in Marin County. Since its inception, TOBIN & Associates has maintained a business philosophy of working for a limited number of clients at any one time and providing a clear transition path for clients to create or enhance in-house expertise.

Tobin’s personal business history includes senior corporate communications positions with major global corporations, including Heublein Inc. (California wine unit); MCI Communications (as corporate spokesperson); American Express (head of North American public relations) and First Data Corp (SVP of Corporate Communications).

He began his career as a journalist with the Palo Alto (CA) Times and later at the San Francisco Chronicle.

He has directed communications activities for IPOs involving First Data Corp, MoneyGram Payment Systems, The Sabre Group and ANC Car Rental.

He also services clients via joint marketing agreements with Hamilton Ink PR and Mary Currie Communications.

Gary Tobin

Gary Tobin, principal of TOBIN & Associates, has spent more than two decades in the corporate communications and marketing world. His background includes senior corporate communications positions with Heublein Inc. (California wine unit); MCI Communications (as corporate spokesperson); American Express (head of North American public relations) and First Data Corp (SVP of Corporate Communications). He began his career as a journalist with the Palo Alto (CA) Times and later at the San Francisco Chronicle.

He has directed communications activities for IPOs involving First Data Corp, MoneyGram Payment Systems, The Sabre Group and ANC Car Rental. Among the clients for whom he was principal consultant have been Conectiv (an East Coast public utility), MoneyGram Payment Systems, Nortel, Shandwick-NY, the U.S. Department of Treasury (US Savings Bonds/Tbill retail sales program), WinStar Communications and Worlds.com (a 3D ISP).





Lisa Max

Lisa Max, founder of GoSolarMarin, is the director of community initiatives for TOBIN & Associates.  With a diverse business and nonprofit background, Max monitors and manages community programs for nonprofits, NGO’s and businesses.
 
Prior to joining the firm in 2015, Max founded GoSolarMarin in 2007 and turned it into the largest community solar project in California history over the next three years.  As a result of her efforts, nearly 200 homes and businesses adopted solar power for their energy needs as she created a competitive bidding process which produced a reduction in system costs of up to 35 percent.

Previously, she was a member of the San Rafael Chamber of Commerce Green Committee and was named the 2009 Green Entrepreneur of the Year for her GoSolarMarin work by the Marin Green Business Forum.  She has also been recognized as a Second Half Champion by Wells Fargo Financial Advisors.

Before moving to California, Max worked as a commercial real estate broker with HelmsleySpear Real Estate in New York and owned several properties as well as StorLockNY, Inc. Her ability to work through the arcane regulations of New York City also were instrumental in turning  a “dirt pile” in Manhattan’s Union Square  into  a landmarked and city-maintained dog park.

Currently, she is a volunteer for Guide Dogs for the Blind and the Marin Humane Society and serves on the boards of Lincoln San Rafael Hill Neighborhood Association, the Marin Women’s Political Action Committee (MWPAC) and Sustainable San Rafael.

 

Dick Truitt

Dick Truitt, a nationally-known speech and content writer, has worked with a dozen chief executives of major corporations and nonprofit organizations, including (Honeywell, Kimberly-Clark, Hallmark Cards, GTE, Delta Air Lines and CARE).  He also has written position and policy papers, and annual report letters. As a contract writer, he wrote speeches for three state governors and two former U. S. Presidents.

The Connecticut-based Truitt has published three books, including one professional book under his own name, “Strategic Public Relations Counseling,” which was used extensively for many years as a college text.  He taught journalism and writing as an adjunct associate professor at New York University and also has taught writing courses at numerous public relations firms and advertising agencies.

Truitt, who holds a master’s degree in journalism from the Medill School of Journalism at Northwestern University, has also worked as an editor and reporter for the Chicago Tribune.  During a 40-year business career, he served as president of two of the nation’s largest PR firms, Doremus & Co., and Carl Byoir & Associates.

He is a life member of The Society of Professional Journalists. 






Website Designer

Marc Boudier provides web concept design and development, web instruction, site management, graphics and flash animation in the San Francisco Bay Area. www.marcboudier.com
 
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