For Immediate Release


Contact: Gary Tobin
TOBIN & Associates

News Releases for 2021 - 2020


Sf Business Times Grammy, Oscar-winning artists featured in online O Museum Fundraiser on Oct. 24
WASHINGTON, DC - October 22, 2021 -  0 Museum in the Mansion, a 20th century Civil Rights site on the African-American Heritage Trail and the Washington, DC home-away-from-home of Mrs. Rosa Parks for over 10 years, will debut ‘Every Step Tells A Story,’ on Sunday, Oct. 24, 2021, to raise funds for the museum’s critical work to address systemic racism.
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Building Value: The Art of Collecting
September 30, 2021 -  Jan David Winitz has spent most of his life thinking about antique Persian rugs. His interest and passion were spurred by a close family member, one of the few women involved in the collecting niche in the mid-20th century. “While collecting baseball cards and playing sports,” he remembers, “I was also looking at rugs with her, asking questions and being drawn in by their majesty and beauty.”
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The Impact of Color in Caucasian Rugs (Part 2)
OAKLAND, CA - September 13, 2021 -  In the first article of this three-part series about antique Caucasian rugs woven during the Second Golden Age of Persian Weaving (ca. 1800 to ca. 1900), I examined the people, environment, and cosmology of the tribal weaving groups that wove these magnificent representations of the people (primarily women) who created them.
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Sf Business Times The Timeless Cosmology of 19th Century Caucasian Rugs (Part I)
OAKLAND, CA - September 3, 2021 -  For centuries, the Caucasus Mountain Range provided refuge for nomadic peoples forced out of more hospitable areas. Eventually, approximately 350 different tribes resided in the mountain range that extended from the Black Sea to the Caspian Sea, stretching across modern-day Azerbaijan, Georgia, and Russia. The people spoke over 150 distinct languages.
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Sf Business TimesThe Art of Collecting
OAKLAND, CA - June 17, 2021 -  Having spent more than four decades as an art dealer specializing in antique Oriental rugs, I have had the privilege of working with thousands of clients. They share my passion for collecting and deeply value their collections, which range from classical and contemporary art to automobiles, jewelry, fine wine, furniture, and sports memorabilia.
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The art of the pivot: Rug store turns to innovation to survive pandemic
March 12, 2021. By Mark Calvey - Jan David Winitz, who’s in the business of selling antique rugs for as much as half-a-million dollars, didn’t hit the panic button when the pandemic forced him to temporarily shut his main Oakland gallery in March 2020, his first extended closure in more than 40 years. Instead, he quickly pivoted. He and his team of about 40 rebuilt a high-touch business for e-commerce. He upgraded the company’s website, made more rugs available online and enhanced the ability to find the Claremont Rug Co. through web searches.
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Marin nonprofit homebuilder plans to cease operations
February 18, 2021 - A North Bay nonprofit housing developer that has built over 4,000 homes for nearly 10,000 residents over the past four decades is winding down operations.
Novato-based Northbay Family Homes cited rising costs of construction and challenges in raising project funds for the decision, announced Tuesday Feb. 16. The organization’s last project was a 100-unit development envisioned for near the downtown Petaluma train station.
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Dynamically Reinventing A Luxury Business In The Midst Of A Pandemic
January 30, 2021 - In mid-March 2020, Claremont Rug Company, the firm Jan David Winitz founded was confronted with the same conundrum that tens of thousands of small and medium-sized businesses faced. Effectively, the global COVID-19 pandemic forced them to immediately close the doors of a gallery in Oakland, CA that Jan had nurtured and matured for over 40 years.
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Claremont Rug Co.: Reinventing a luxury business in the midst of a pandemic
November 23, 2020. By LUXURY DAILY NEWS SERVICE - A strange thing occurred when Jan David Winitz was pivoting his business. He ended up reinventing it. In mid-March, the Claremont Rug Company founder was confronted with the same conundrum that thousands of businesses in California faced. Effectively, the COVID-19 pandemic forced him to suddenly close the doors of a gallery that he had nurtured, and matured for nearly 40 years in one location in Oakland, CA.
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Majestic Carpets
October 28, 2020. by Shaun Tolson - Increasingly collectible, antique Oriental rugs can transform an interior and transport you to a bygone era or a far-flung region of the world. To the uninitiated, the thought of an antique Oriental rug conjures distinct visual characteristics—a specific, albeit limited, interior aesthetic. Contrary to that assumption, decorative rugs woven throughout the Persian Empire during the 19th century and early 20th century offer a vast array of design motifs and color palettes.
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Exploring the Traditions of Antique Oriental Rugs
OAKLAND—October 20, 2020 - In the first installment of this series on the traditions that produced antique Oriental rugs, I focused on Tribal and Village rugs and the art of their weavers to capture intimate experiences of nature and the cosmos through ancient geometric symbols.
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Landlord-tenant cooperation crucial during pandemic

September 26. 2020 - We are in the middle of a pandemic- induced rental housing crisis in California, one which is potentially devastating for Marin County tenants and landlords alike. Having been in the residential, single-family rental business representing landlords in Marin for over 15 years, our property management company has seen (and lived through) ups and downs in the market. But none have been quite like this one.
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Tasi BankProviding a Steady Hand
By Dave Joves, SVP Bank of Guam
September 4, 2020 -  It all starts here. Until we are able to feel safe, it will be difficult to execute any growth plans in this uncertain environment. Accepting the responsibility of leadership for the WBA at this moment promises to be one of the most potentially rewarding and, yes, challenging tasks of my banking career. The industry, particularly for small and medium-size institutions, is in the midst of changes across the board: regulatory, competitive, societal and technological.
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Sf Business TimesExecutive Profile: Dave Joves, senior vice president of Bank of Guam
By Mark Calvey, August 28, 2020 -  Dave Joves is the senior executive for the Bank of Guam’s office in San Francisco, which the company opened in 1982 to be physically closer to its regulators. That’s a plus for the FDIC-insured bank whose headquarters is 5,800 miles — and a 17-hour time difference — away from the Bay Area. Joves joined the Bank of Guam in 2011 after previously serving as CEO of San Francisco’s Mission National Bank.
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Is a rental housing bubble forming in California Wine Country?
July 22, 2020 - Evidence may be growing for the flight of residents from dense urban areas such as San Francisco to suburbs such as the North Bay due to the coronavirus pandemic. On one side is a noticeable rise that real estate professionals are noting in demand since April for single- and multifamily rentals in Marin and Sonoma counties. On the other side is new research that suggests much of the home-shopping in the San Francisco Bay Area is happening in the same area as the resident..
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School closures. Parents seek ‘micro-pods’ to handle distance learning.
July 20, 2020 - If they can find the right combination of kindred families and qualified teachers or tutors, Marin moms Darcy Alkus-Barrow and Malissa Reyes are planning to go “micro-pod" for the upcoming school year. "I know that distance learning was not working for us," said Alkus-Barrow, of San Rafael, who has a 6-year-old daughter and a 1-year-old son. "I’ve known that for a long time.".
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Claremont Rug’s Magic Carpet Ride
By C.J. Prince - May 29, 2020 - High-end oriental rug collector Jan David Winitz has had an even easier time reaching clients virtually—now that they have nowhere else to go..When you think of retail products best suited for online-only sales, you’d probably come up with the usual suspects: household products, beauty care, non-perishable food…toiletpaper.
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Sf Business TimesJan David Winitz Examines Antique Rugs from the Caucasus Mountains
OAKLAND, CA - May 9, 2020 -  Last month, Art Daily and Jan David Winitz, founder/president of Claremont Rug Company, began a series of first person narratives and interviews that will discuss a wide range of topics related to the selecting, evaluating and collecting of antique Oriental rugs from the Second Golden Age of Persian Weaving, ca. 1800 to ca. 1910.
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Marin Voice: Urging compassion, education for landlords, tenants during COVID-19 crisis
April 19, 2020 - Any way that you look at the COVID-19 crisis, there is one glaring conclusion: this is not normal. In an age when technology draws the world together, we are being asked to stay apart and isolate ourselves for good reason. It is affecting how we work, how we live and, for some, if we live...
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Preeminent Antique Carpet Gallery Reaches Out to Clientele with Message of Inspiration
OAKLAND—April 1, 2020 - Claremont Rug Company, which specializes in art-level antique Oriental rugs woven during the Second Golden Age of Persian Weaving (ca 1800 to ca 1910), has enhanced its online presence as it continues to serve its clients who reside on six continents.
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Read and Listen to Gary Tobin

Listen to Gary Tobin on KQED-FM Radio
San Francisco, Sacramento - August 24, 2005
Perspective: eBay

Listen to Gary Tobin on KQED-FM Radio
San Francisco, Sacramento - February 7, 2005
Perspective: Wal-Mart

What corporate PR pros should know about agencies December 20, 2004 (Read the article)

About TOBIN & Associates

TOBIN & Associates provides reputation management, corporate communications, strategic message development, public relations and marketing/brand building services. The office is located at 523 4th Street, Suite 206, San Rafael, CA 94901. Tobin can be reached at 415-256-9490 or via email at

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